New needs – new, improved incontinence products
Today’s women play by new rules. They want to enjoy an active lifestyle longer without being restricted by health issues, and this includes incontinence. We listened to their needs and the result is new, revolutionary TENA Silhouette – innovations transforming “protection pants” to secure underwear.
New, revolutionary TENA Silhouette
The new, revolutionary TENA Silhouette look and feel just like regular underwear but also provides incredibly discreet protection for incontinence. The innovations combine protection and security with style and discretion. The products are available in a wide assortment of different colours, styles and sizes in a low or high waist. They have a super absorbent core that quickly absorbs and locks in leaks and odour. Together with a stylish look and breathable soft-fit fabric, these revolutionary innovations give women the confidence and security needed to maintain an active lifestyle.
TENA Silhouette features
Looks and feels like real underwear:
- Feminine design
- Breathable soft-fit fabric
- Snug elastic waistband
- Elegant leg cut
Wide assortment:
- Different colours in Noir, Crème and Blanc
- High and low waist
- Different styles and sizes
Incredible discretion:
- Invisible under clothes
- Different colours and styles to match clothes and occasions
- TRU colour inside and out for a real underwear experience
Secure protection:
- Integrated leakage barriers
- Super absorbent core
- Designed to stay in place
New, revolutionary products inside, attractive new packaging outside
TENA Silhouette feature our distinctive new premium pack design, making them an eye-catching choice on the product shelf. The product characteristics are clearly communicated, helping your customer find her perfect incontinence products.
Meet the needs of today’s women and increase your pharmacy business
New and revolutionary TENA Silhouette are part of the TENA range for women – the most relevant assortment of discreet, secure and feminine incontinence products that suits the needs of today’s women. It includes products in different absorption levels, styles, sizes and colours for all needs and usage occasions. By appealing to women, the TENA range for women will support you to grow your pharmacy business – maximizing the potential of incontinence products, creating new possibility to build customer loyalty and creating the opportunity for cross-selling.
References:
1Neilsen concept use test TENA Silhouette Noir 2018 FR and UK