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      Your partner in incontinence expertise

      A complete range of innovative incontinence products to ensure optimal skin health for women, men and caregiving relatives.

      Two middle-aged women smile and talk outdoors.

      Let's talk about women and purpose-made products

      The majority of women with bladder weakness don't use incontinence products - yet. And there lies the potential to both increase the quality of life for women and increase business growth for pharmacies.

      • 78% of women with bladder weakness are not using incontinence products yet1.
      • 80% of women view fitness, mental health and well-being as one2.

      A middle-aged woman speaks with her pharmacist.

      The opportunity for pharmacists

      Pharmacists can help women discover effective, stylish and discreet incontinence products that suit their needs. By doing so pharmacists can strengthen their position as a health hub for advice, expertise and product knowledge. 


      • 33% of women would consider their pharmacist instead of their doctor for health advice3.

      A new level of style

      The new wavy lingerie waist within TENA Silhouette is just like underwear. Discretion, femininity and choices in colors and styles are key drivers for winning customer loyalty. Our new update delivers on all.
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      Packages of TENA Silhouette underwear Plus in Creme and Noir and TENA Silhouette underwear Normal in Blanc and Noir.
      Packages of TENA Discreet Ultra Mini Plus, Normal, Maxi and Maxi night, together with TENA Silhouette Mini pads and low-waist underwear in Noir and Créme.

      Products to help women live life fully

      We provide the protection women need, when they need it - at home, special occasions, during work, while sleeping, long walks and even day trips. We design products around women's lifestyles to give them complete solutions for every occasion. 
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      Our range, your expertise

      • Strengthens your position as a health hub for women

      • Drives frequent shoppers to the pharmacy

      • Provides a great possibility to build loyalty

      • Creates opportunities for cross-selling

      • Helps you maximize the potential of incontinence products
      A pharmacist, talking to her middle-aged customer, points to TENA products for women on a store shelf.

      Caring for people and planet

      We aim to meet or exceed our target of reducing the carbon footprint of our products by 50% in Europe by 2030. 

      • Innovation: shrinking our footprint with every launch

      • Products: transparency & EPDs

      • Raw materials: responsible sourcing

      • Manufacturing: resource-efficient production

      • Transports: improving logistics

      • Usage: sustainable solutions

      • After-use management: improving circularity
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      A green and blue diagram illustrates the life cycle of TENA products. A logo reads: TENA Protects.
      A smiling woman in a white shirt.

      Sound interesting? Get in touch!

      We'd love to have a chat about how we can become your partner in incontinence expertise.
      Contact us

      References

      1) IPSOS Brand health tracking, BCU 2017

      2) J.Walter Thompson Intelligence. (2017). The Well Economy 

      3) Healthwatch England. (2015). Would you use a pharmacist instead of visiting your GP for advice. Healthwatch England News and Reports